Pawzy Team



We are a group of passionate pet people with a track record of success in pet care, technology and business.

CEO: Kerri-Lynn

Our Founder & CEO

Kerri-Lynn McAllister is an entrepreneur, specializing in technology and digital marketing. With over a decade of experience building online marketplaces, she's passionate about helping Canadians make better purchasing decisions by gaining access to qualified information. She was a founding team member of, Canada's leading financial product comparison website, and was most recently Chief Marketing Officer for Lift & Co., a publicly-traded legal cannabis review and comparison platform.

Now, Kerri-Lynn is combining her love of marketplace technology with her love of animals. Her two Cavalier King Charles Spaniels inspired Kerri-Lynn to build Pawzy and to connect modern pet parents to the best advice and services.

A graduate of the Smith School of Business at Queen's University, Kerri-Lynn supports the pet care and tech communities. She's a Lean In Canada mentor, and in addition to pledging 1% of Pawzy's equity to animal charities, Kerri-Lynn has pledged an additional 5% of her personal equity holding to women in tech initiatives through the Upside Foundation.

Our Advisory Board

Dr. Walt Ingwersen

Pet Health Advisor

When it comes to animal health, Dr. Walt Ingwersen is an esteemed expert. He's a graduate of the Ontario Veterinary College and American College of Veterinary Internal Medicine with almost 40 years of experience. Dr. Ingwersen

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Stuart Silberg

Technical Advisor

Stuart Silberg is Pawzy's technical advisor and brings many years of experience in online marketplaces. With a background of more than 25 years in IT, Stuart has held the Chief Technology Officer (CTO) position for popular marketplaces

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John Sheridan

Financial Advisor

John Sheridan is an active angel investor and has served in prominent community roles including Governor of Ryerson University, Chair of the United Way Campaign for Greater Toronto and Chair of the Canadian Hydrogen & Fuel

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Robert Marsh

Insurance Advisor

Robert Marsh is a leader in the insurance industry with over a decade of experience. He currently works as Senior Vice President of commercial insurance at Liberty Mutual Canada where he manages a nation-wide team of

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Erin Bury

Marketing Advisor

Erin Bury is an entrepreneur, speaker, startup advisor, and former technology journalist. Currently she can be found at Willful, an online estate planning platform, where she's the Cofounder and CEO. Previously, she was the managing

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