We are a purpose-driven technology company for devoted pet parents

Our Vision

We build lifelong relationships with pet parents as their trusted pet health and wellness advisor.

Our Mission

Pet parents deserve to feel confident about pet care. We give them the tools and information they need to connect with the best advice and services — right at their fingertips.

Our Purpose

We want accessible and affordable pet care for all, and we’ve pledged 1% of our business to animal charities through the Upside Foundation

Our core values

Put pets First

We communicate with honesty and transparency, and act with integrity

The health and well-being of pets is our North Star

Character is what we do when no one is watching

Embrace diversity

We value diversity of people and thought in a collaborative environment

We understand our strengths and weaknesses, and seek improvement through utilizing the strengths of others

We ensure that everyone’s voice is heard, and that everyone feels safe expressing their perspective

Show true grit

We marry passion with perseverance

We believe in sticking with it and seeing things through

We aren’t afraid of bumps in the road or starting over to reach a solution

Disagree and commit

We invite open discussion and honest feedback, but when a decision is made, we commit to making it work

We work with dedication and focus and our commitment fuels our need for speed in a fast-moving industry and environment

We look forward, not backwards

Level up

We learn rapidly and eagerly

We expand our horizons by asking questions and consulting experts

We invest in our development by welcoming feedback

Own your stuff

We are solution-oriented when challenged

We are accountable for our projects and step up as leaders

We do amazing work and take pride in our success

Have fun!

We believe pawsitive energy fuels openness and creativity

We celebrate wins

We work with pets, after all

About Pawzy